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Sponsoring

Sponsoring

Deutsche Telekom is one of the largest sponsors of sports and music in Germany. Through its wide-ranging sponsorship activities, the Group inspires people to get up and moving, while at the same time fulfilling its social responsibility.

Funding is provided to clubs and associations, as well as Sporthilfe athletes and projects promoting recreational and school sports. Deutsche Telekom is committed to fostering inclusion in and though sports by means of its involvement in the Paralympics and the Special Olympics.

This is why we have partnered with the German Disabled Sports Association (DBS) and the Deutsche Sporthilfe foundation. The Group’s involvement with the Telekom Baskets Bonn is one example of our strong ties to the City of Bonn and its surrounding region.
 

FC Bayern Munich is the German Football Champion 2021.

Commitment to soccer

In sport, the focus is on the sport of soccer.

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Basketball

Telekom assumes social responsibility in its immediate neighbourhood and is involved in Bonn.

Inclusion through sport

Inclusion through sport

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Partnerships

Deutsche Telekom Group headquarters

Committed to Bonn

Deutsche Telekom is actively committed to the city of Bonn, where its corporate headquarters is located.

Dancing crowd and DJ in the Electronic Beats concert hall.

Music

Telekom helps to promote the music scene through its partnerships with renowned artists and music festivals.

At a glance

Your choice

Human AI Art Award

Media

Deutsche Telekom and Kunstmuseum Bonn initiate...

13 weeks

Kimmich dribbles and finishes with a shot on goal.

Company

FC Bayern stars lose vision for soccer

25 weeks

Jonte and Milo with club mascot Berni.

Company

Very best buddies

29 weeks

Wheelchair basketball

Media

Unity in diversity: basketball meets wheelchair...

31 weeks

Wheelchair basketball team Köln 99ers meet Telekom Baskets Bonn.

Media

Telekom Baskets Bonn set wheels in motion with...

33 weeks

German media alliance of the Special Olympics World Games.

Corporate Responsibility

Media Alliance of the Special Olympics World Games Berlin 2023 honored as “Media of the Year”

1 year

left to right: Michael Hagspihl (DTAG), Johannes B. Kerner, Wolfgang Metze (DTAG), Stephan Schmitter (RTL)

Media

Three-pillar partnership: Deutsche Telekom becomes official partner of UEFA EURO 2024™

1 year

Summer of Joy, Youth & Freedom

Media

Deutsche Telekom launches its “Summer of Joy, Youth and Freedom”

1 year

Launch event of the Equal eSports Cup.

Media

Telekom launches Equal eSports Cup

2 years

Young athletes embedded in the graphic depiction of Berlin landmarks together with the hashtag #TOGETHERWEAREUNBEATABLE

Media

Deutsche Telekom to be a premium partner of the Special Olympics World Games Berlin 2023

2 years

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