Today GSMA announced a number of initiatives which demonstrate increased momentum for the Rich Communications Ecosystem. This new standard for communication services will enable existing and new all-IP networks to provide consumers with familiar services such as enhanced messaging and voice, as well new services like video calling and the ability to share documents and photos simultaneously during calls, regardless of the network or device used. In order to facilitate consumer recognition and understanding of RCS, a consumer-facing brand has been developed on behalf of the industry. The GSMA today launched the new brand, joyn, which represents ubiquity, security, service quality and interconnection and will be available for operators to use in order to give one global 'face' to RCS services. joyn is device- and networkaware, which means it automatically 'knows and shows' ways to share with contacts via chat, video, call or files, at any moment in time. In a reaction René Obermann, CEO of Deutsche Telekom, says: "joyn will bring a new experience of multimedia-based communication that wil exceed existing text messages, voice, photos and videos. At the same time, joyn will be very easy to access and use. For instance, customers will no longer have to worry about which of their contacts uses which messaging service and how to best reach them. We will launch the first devices in Germany this summer."
About Deutsche Telekom Deutsche Telekom is one of the world’s leading integrated telecommunications companies with over 129 million mobile customers, 34 million fixed-network lines and approximately 17 million broadband lines (as of December 31, 2011). The Group provides products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in around 50 countries and has over 235,000 employees worldwide. The Group generated revenues of EUR 58.7 billion in the 2011 financial year - more than half of it outside Germany (as of December 31, 2011).