Deutsche Telekom brings its brand claim "Life is for sharing" to the streets with exceptional promotional initiatives involving top stars such as Ed Sheeran, Depeche Mode, Linkin Park and Robbie Williams.
Music sponsorship has a long history at the company and is a key element in its brand communication activities. As an international communications concern, Deutsche Telekom is keen to encourage lively cultural dialog and spark debate, all the while ensuring that music is made accessible to the widest possible audience.
Life is for sharing
Deutsche Telekom has been sponsoring German and international music stars for many years. This is evident from our partnerships with international household names such as Ed Sheeran, Linkin Park, Katy Perry, the Foo Fighters, the Pet Shop Boys and Robbie Williams. The brand claim "Life is for sharing" is at the heart of all our sponsorship activities as a Group. Deutsche Telekom is all about making live experiences available for people to share with others. To this end, the Group employs innovative technologies, products and services to bring stars and their music closer to fans so they can experience unforgettable moments together with them.
Tickets up for grabs
The Telekom Street Gigs are a separate series of events designed to bring fans the best in live music, but as they have never experienced it before. The format has seen German and international acts entertain some 65,000 people since 2007. From Michael Bublé, Brings and OneRepublic to Bastille, Billy Talent and Die Fantastischen Vier, the Telekom Street Gigs attract the artists people want to see, showing that they have their finger on the pulse when it comes to the latest trends in music. Another highlight exclusive to the Street Gigs Community is the opportunity to win event tickets at www.telekom-streetgigs.de. Aside from the regular street gigs, there will also be special ticket promotions for big names such as Depeche Mode, Muse, Biffy Clyro and Silbermond.
