Slovak Telekom has successfully launched the Magenta One offer in Slovakia. It is the second market in the Deutsche Telekom footprint after Germany to do so. The expansion of the fixed-mobile convergence (FMC) proposition is further proof of the Group’s technology leadership.
Perfectly fitted into its spring campaign, the offer includes new packages with combined fixed-line and mobile services at competitive prices. Magenta One is based on the platform that Deutsche Telekom introduced last September in Germany. Slovak Telekom adapted it using insights from market research and combines several products and services to create various bundles that meet customers’ diverse needs.
Mobile voice services and fixed-line services
The packages consist of mobile voice services and fixed-line services including TV and broadband Internet access bundled for all family members living in one household and at the same address. “The Slovak market has reached the maturity level for the launch of Magenta One, best seen by the high penetration of fixed-line services,” said Claudia Nemat, Deutsche Telekom Board member for Europe & Technology. “This has created a solid base for the company to achieve a competitive advantage by offering complete solutions for customers with added value, premium quality of service and excellent customer experience based on our company’s technology leadership.”
Numerous benefits through technology leadership
“Magenta One is about connecting households, rather than individuals. This is a promise with a sustainable future,” says Dušan Švalek, Chief Mass Market Segment Officer of Slovak Telekom.
Substantial network coverage
On a market with three telecommunication providers, and a fourth one to be present soon, Slovak Telekom is the only operator with both fixed-line and mobile networks, with substantial network coverage and holding 40 percent market share in terms of revenue. Dušan Švalek: “Although the other providers are fighting for a piece of the cake, our Magio TV, for instance, is the top IPTV offering on the market.”