Companies want digital transformation, but aren't sure exactly how. The solution: focus on the customer and simply start with the first subprojects.
The ingredients companies need to master the digital transformation are on display right now, by Deutsche Telekom at CeBIT in Hanover. There is no one single recipe to make food into a perfect meal. But every dish needs some basic ingredients. This principle also applies to digitization – and to the companies that need a suitable basic infrastructure, which they can garnish with individual ingredients to create a feast. Once this basic infrastructure has been established, digitization projects become possible: for example, in sales, production, customer service, logistics or facility management.
The slide show below features the focal topics of this year's CeBIT and presents the ingredients that companies need for a successful digital transformation. With a variety of successfully executed projects, Europe's leading telco and its partners are showing which basic ingredients they offer for digitization, as well as the areas where the digital transformation can take root.
"Digitization. Simply. Make it happen." is Deutsche Telekom's motto at this year's CeBIT. At the company's booth spanning more than 3,400 square meters, CeBIT visitors can experience a variety of digitization cases hands-on.
During the traditional highlight tour to kick off the trade fair on Sunday, Deutsche Telekom announced its new partnership for smart parking with the City of Hamburg, among other projects.
German Chancellor Angela Merkel and Japan's Prime Minister Shinzo Abe visited the booth together. Deutsche Telekom CEO Timotheus Höttges showed the two heads of government how digitization promotes species conservation and how Deutsche Telekom is looking after the well-being of bees.
"Digitization. Simply. Make it happen." The motto was loud and clear the first day of the trade fair during the numerous "Executive Talks" held on the Telekom stage. Deutsche Telekom CEO Timotheus Höttges spoke with two successful company founders and announced "TechBoost", a long-term support program for startups: "The cloud is the basis for digitization. With our TechBoost support program, we want to help more startups move into the cloud – and, thus, move toward a successful future."
Transport and Infrastructure Minister Alexander Dobrindt (center) learns about the continuous monitoring of control mechanisms from Thomas Kremer, Board member for Data Privacy, Legal Affairs and Compliance (right), and Dirk Backofen, Head of Telekom Security (left), based on the example of a power plant.
Digital practice at Deutsche Telekom: Tim Höttges explains Saxony's Prime Minister Stanislaw Tillich (left) the new intelligent cash solution. This solution is the entry for small businesses.
T-Systems' "House of Clouds" has a prominent new arrival: starting right away, T-Systems, Deutsche Telekom's corporate customer arm, is offering IT services backed by artificial intelligence (AI). IPsoft, a leading provider of AI solutions, is moving the technology platform Amelia into the cloud. Anette Bronder (second from left), Director of the Digital Division, in an Executive Talk with Wolfgang Wallster, Oliver Friedrich, Peter Lorenz and Georg Goller.
Telekom Security, a new business area within the company, is offering Industrial Network Protect Pro, a distributed firewall solution for industrial networks. The new product, which is based on a solution designed by the Israeli company Radiflow, prevents unauthorized network access and uncontrolled data flows. Dirk Backofen (right), Head of Telekom Security, in an Executive Talk with Nir Giller (CTO of CyberX) and Ilan Barda.
Federal Economics Minister Brigitte Zypries learns about how searching for a parking space can be made smarter in the Internet of Things. The nerve-racking search for a parking space will soon be a thing of the past in Hamburg, Germany. Deutsche Telekom and the city of Hamburg are connecting many of the city's parking areas so that drivers can reach their destinations quickly and without hassles.
Boris Pistorius, Interior Minister of Lower Saxony, CeBIT's host state (right) is greeted at Deutsche Telekom's booth by Thomas Kremer (Board member for Data Privacy, Legal Affairs and Compliance).
Digital beats paper: Deutsche Telekom is expanding its cloud offerings with DocuSign's platform for digital transaction management and electronic signatures. The American company specializes in supporting companies and institutions of all sizes and in all industries on their way to digitization. Deutsche Telekom CEO Timotheus Höttges talks with Keith Krach, Chairman of DocuSign.
The subject of the Executive Talk on "Digitization in practice" on the Telekom stage: the digital checkout solution. A start to digitization for small companies. Marc Boehm from Enfore (left) speaks with Hagen Rickmann, Director for Business Customer Manager at Telekom Deutschland.
Digital parking space management with the T-Systems app will soon be available in Dortmund as well. It will make it possible to find, reserve and pay for available parking spaces by smartphone. At CeBIT, Anette Bronder, Director of T-Systems' Digital Division, signed a memorandum of understanding with Jan Fritz Rettberg from the Competence Center for Electromobility, Infrastructure and Networks at TU Dortmund University.
Soccer: World star Xabi Alonso, FC Bayern, visited the Telekom stand. Alonso, who finished his career with this season, took a lot of time for selfs and autograms for his numerous fans.
At CeBIT 2017, Deutsche Telekom is presenting Privileged Identity Protect Pro, a security solution that comprehensively logs, monitors and – if necessary – blocks all actions carried out by privileged identities (such as identities using admin passwords). The solution makes use of the technologies provided by security specialist CyberArk. The new product is based on the world-market-leading Privileged Identity Management solutions developed by CyberArk.
In Hanover, Volkswagen and Deutsche Telekom are giving a joint demonstration of how connected homes and cars work. To make it happen, Volkswagen's infotainment system connects with Deutsche Telekom's vendor-independent Smart Home platform QIVICON via Mirrorlink. The solutions demonstrated for Magenta SmartHome will be launched on the German market at the end of the year.
Visit us
„Digitization. Simply. Make it happen” - experience our products and services live at CeBIT from March 20 - 24 at the Deutsche Telekom stand in hall 4, stand C38. Deutsche Telekom's entire presence at the trade fair is carbon-neutral: All CO2 emissions generated in setting up and operating the stand are offset fully by carbon-reduction projects abroad.
Digitization thinkers and leaders discuss their hands-on experiences in top-class talk formats. Information about the program and participants can be found at telekom.com/cebit-en.
About Deutsche Telekom: Company profile